28 November, 1952
"MR. PEANUT KING OF ALL HE SURVEYS—Mr. Peanut, that top-hatted Beau Brummel of the goober world, surveys the area adjacent to the future office and factory location of Planters Nut & Chocolate Company’s new San Francisco headquarters. He is 31 feet tall and completely outlined by a tube of tangerine neon. When the sign is lighted at night, Mr. Peanut winks his right eye and the arrows pointing to him flash on and off. Two buildings now are on the site at Paul avenue and Bayshore boulevard and third is under construction. Planters expects to move in about the middle of 1953. Plant expansion investment on West Coast is about $2,500,000."
—SFPL History Center