24 November, 1953
“UP GOES THE SIGN at The Guardsmen Christmas Tree lot, California at Laurel. The Guardsmen had the assistance of some lovely members of the Ice Capes show to lighten their chores. Here (l to r) are Sharon Holmes, Jack Seligman, Guardsmen tree purchaser, Joe Cooper, tree chairman, Dr. Philip Westdahl, Guardsman president, Ellen Brandewie and Valerie Sleeman. The big lot at California and Laurel opens next Sunday, November 29, with a Children’s Christmas parade, starting at 1:30 pm. from Steiner and California streets. All proceeds from the sale of trees helps send children to summer camps.”
—SFPL History Center
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