Further to Greenwashing

“…technological fixes are undoubtedly useful, but they conceal a basic truth.  Rather than trying to change behavior to reduce carbon emissions, politicians and entrepreneurs have sold greening to the public as a kind of accessorizing. 
‘Keep doing what you’re doing,’ is the message, just add a solar panel, a wind turbine, a bamboo floor, whatever. 
But a solar-heated house in the suburbs is still a house in the suburbs, and if you have to drive to it–even in a Prius–it’s hardly green.”

–Witold Rybczynski, Makeshift Metropolis