“It’s the Water.”  Put us to shame, admen of another century.
I hasten to add that we 21st century whiz kids long for the ecumenical truth of such a motto, our world filled to overflowing with such vague entreaties to Live Strongly or Invent Everything.  We are left staring into a vacuum of the middling phrase where we ought to be staring down the sun of a dynamo. 
Keep It Simple, Stupid.